Customer retention in the automotive industry : quality, satisfaction and loyalty
Year of publication: |
1997
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Other Persons: | Johnson, Michael D. (contributor) |
Publisher: |
Wiesbaden : Gabler |
Subject: | Kraftfahrzeugindustrie | Produktionspolitik | Customization | Verbraucherzufriedenheit | Kundenbindung | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D., (1997)
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Lück, Jan Hendrik, (2007)
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Holland, Heinrich, (2019)
- More ...
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The nature and methodological implications of the cognitive representation of products
Fornell, Claes, (1986)
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Decision processing and product comparability : a theory of strategy selection
Johnson, Michael D., (1983)
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Johnson, Michael, (2009)
- More ...