The customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011
Colin L. Campbell, editor
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Campbell, Colin L. (ed.) |
| Institutions: | World Marketing Congress <15., 2011, Reims> ; Springer International Publishing (publisher) |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Extent: | XXXIII, 953 Seiten Illustrationen 27.9 cm x 21 cm, 0 g |
|---|---|
| Series: | |
| Conferences: | World Marketing Congress ; 15 (Reims, France) : 2011.07.20-23 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Der auf dem Titelblatt genannte Veranstaltungsort Melbourne ist falsch, die Konferenz fand in Reims statt Enthält zahlreiche Beiträge "Reprint from original edition: Proceedings of the 15th Biennial World Marketing Congress edited by Colin L. Campbell, copyright Academy of Marketing Science 2011" - Rückseite der Titelseite |
| ISBN: | 978-3-319-50006-5 ; 3-319-50006-6 ; 978-3-319-50008-9 |
| Other identifiers: | 10.1007/978-3-319-50008-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597001