Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Year of publication: |
2022
|
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Authors: | Agrebi, Meriem ; Chandon, Jean Louis ; Zaichkowsky, Judith Lynne |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 16.2022, 4, p. 394-421
|
Subject: | e-loyalty | e-satisfaction | multi-brand websites | online brand experience | website content features | Website | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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