Customer satisfaction and the marketing‐quality interface
Year of publication: |
2003
|
---|---|
Authors: | Bond, Edward U. ; Fink, Ross L. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 18.2003, 3, p. 204-218
|
Publisher: |
MCB UP Ltd |
Subject: | Customer satisfaction | ISO 9000 | Quality | Organizational behaviour |
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