Customer satisfaction: contrasting academic and consumers’ interpretations
Year of publication: |
2001
|
---|---|
Authors: | Parker, Cathy ; Mathews, Brian P. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 19.2001, 1, p. 38-44
|
Publisher: |
MCB UP Ltd |
Subject: | Customer satisfaction | Consumer behaviour | Perceptions |
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