Customer satisfaction in the clothing market
Customer service has become an increasingly popular means of securing competitive advantage. This empirical study describes a methodology for measuring and representing achievement in company service attributes in such a way as to facilitate the improvement of service given to customers.
Year of publication: |
1998
|
---|---|
Authors: | Wehfritz, B. ; Schlee, J. ; Hirsch, I. |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - MCB UP Ltd, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 2.1998, 2, p. 169-176
|
Publisher: |
MCB UP Ltd |
Subject: | Customer satisfaction | Delivery performance | Product | Business partnership | Satisfaction metre |
Saved in:
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