Customer value creation : a journey in the search of excellence
Year of publication: |
2012
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Authors: | Geraerdts, Rob |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 1, p. 11-12
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Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management | Betriebliche Wertschöpfung | Value creation | Marketingtheorie | Marketing theory |
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