Customers’ judgments and misjudgments of corporate responsibility communication : A cross-country investigation of the effects on confidence and trust within the banking sector
Year of publication: |
2018
|
---|---|
Authors: | Civera, Chiara ; Casalegno, Cecilia ; Mosca, Fabrizio ; Maple, Peter |
Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 35.2018, 2 (10.01.), p. 138-149
|
Publisher: |
Wiley |
Saved in:
Online Resource
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