Customers' perceived benefits of a frequent-flyer program
Year of publication: |
2015
|
---|---|
Authors: | Terblanche, Nic S. |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 3/4, p. 199-210
|
Subject: | Customer benefits | frequent-flyer programs | recognition | convenience and exploration |
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