Dancing with macro‐boycotters: the case of Arla Foods
Year of publication: |
2010
|
---|---|
Authors: | Abosag, Ibrahim |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 28.2010, 3, p. 365-373
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Food industry | Saudi Arabia |
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