Das gesellschaftlich verantwortliche Agieren von Genossenschaften als Komponente des Membership-Value
Abstract Cooperative banks do not easily generate immediate economic benefit for their members through business relations with them. They try to create meta-economic members’ benefits and to accomplish their mission by acting socially responsible, mostly with regional aspects. The question arises, whether members view these efforts as a part of their benefit. In this article, we answer this question by using a marketing oriented argumentation and an analysis of a cooperative which presents itself as socially responsible.
Year of publication: |
2017
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Authors: | Rößl, Dietmar |
Published in: |
Zeitschrift für das gesamte Genossenschaftswesen. - De Gruyter Oldenbourg, ISSN 2366-0414, ZDB-ID 2034534-3. - Vol. 67.2017, 2, p. 67-83
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Publisher: |
De Gruyter Oldenbourg |
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