Das große Buch der Kaufmotive
Year of publication: |
1981 ; 1. Aufl.
|
---|---|
Authors: | Dichter, Ernest |
Publisher: |
Düsseldorf : Econ-Verlag |
Subject: | Marktforschung | Motivation | Verbraucherverhalten |
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The people motivators : consumer and sales incentives in modern marketing
Turner, Howard M., (1973)
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Motivation research and marketing management
Newman, Joseph William, (1957)
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Motivation research in advertising and marketing
Smith, George Horsley, (1954)
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Ernest Dichter : zum 100. Geburtstag des Vaters der Motivforschung
Führer, Christian, (2007)
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Schwarzkopf, Stefan, (2010)
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Handbook of consumer motivations : the psychology of the world of objects
Dichter, Ernest, (1964)
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