Data-driven market effectiveness : the role of a sustained customer analytics capability in business operations
Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram, Samuel Fosso Wamba
Year of publication: |
2023
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Authors: | Hossain, Md Afnan ; Akter, Shahriar ; Yanamandram, Venkata ; Wamba, Samuel Fosso |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 194.2023, p. 1-12
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Subject: | Data-driven value generation | Retail business operations | Retail operations capability | Sustained customer analytics |
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