Data‐driven services marketing in a connected world
Year of publication: |
2013
|
---|---|
Authors: | Kumar, V. ; Chattaraman, Veena ; Neghina, Carmen ; Skiera, Bernd ; Aksoy, Lerzan ; Buoye, Alexander ; Henseler, Joerg |
Other Persons: | Kandampully, Jay (ed.) |
Published in: |
Journal of Service Management. - Emerald Group Publishing Limited, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 24.2013, 3, p. 330-352
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Services marketing | Data management | Customer measures | Customer metrics | Dashboard | Data‐driven marketing | Services | Digital | Neurophysiological | Neuroscience | Measurement |
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