Data mining research for customer relationship management systems : a framework and analysis
Sarika Sharma; D. P. Goyal; R. K. Mittal
Year of publication: |
2008
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Authors: | Sharma, Sarika ; Goyal, D. P. ; Mittal, R. K. |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 21933625. - Vol. 3.2008, 5, p. 549-565
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