Database marketing and organizational learning theory: toward a research agenda
Year of publication: |
1996
|
---|---|
Authors: | Bell DeTienne, Kristen ; Thompson, Jeffery A. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 13.1996, 5, p. 12-34
|
Publisher: |
MCB UP Ltd |
Subject: | Database marketing | Organizational learning | Research |
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