Decentralized R&D for Global Product Development: Strategic Implications for the Multinational Corporation
Year of publication: |
1992
|
---|---|
Authors: | Ogbuehi, Alphonso O. ; Bellas, Ralph A. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 9.1992, 5
|
Publisher: |
MCB UP Ltd |
Subject: | Centralization | Decentralization | Product development | R&D |
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