Decision '08: event marketing or product sampling?
Year of publication: |
2008
|
---|---|
Authors: | Johnson, Cindy |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 25.2008, 5, p. 269-271
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Sampling methods | Marketing strategy | Product trials | Target markets | Direct marketing |
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