Decision costs and price sensitivity : field experimental evidence from India
Year of publication: |
2014
|
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Authors: | Spears, Dean |
Published in: |
Journal of economic behavior & organization : JEBO. - Amsterdam [u.a.] : Elsevier, ISSN 0167-2681, ZDB-ID 864321-0. - Vol. 97.2014, p. 169-184
|
Subject: | Deliberation costs | Cognitive limits | Social marketing | Cost sharing | Handwashing with soap | Pricing | Behavioral economics | Development economics | Field experiment | Indien | India | Feldforschung | Field research | Preismanagement | Pricing strategy | Verhaltensökonomik | Kosten | Costs | Experiment |
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