Decision Strategy and Structure in Households: A “Groups” Perspective
Year of publication: |
2005
|
---|---|
Authors: | Adamowicz, Wiktor ; Hanemann, Michel ; Swait, Joffre ; Johnson, Reed ; Layton, David ; Regenwetter, Michel ; Reimer, Torsten ; Sorkin, Robert |
Published in: |
Marketing Letters. - Springer. - Vol. 16.2005, 3, p. 387-399
|
Publisher: |
Springer |
Subject: | household decision making | household choice behavior | choice modeling | economic models of decision making |
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