Defensive Industrial Marketing Strategies
Year of publication: |
2014
|
---|---|
Authors: | Calantone, Roger ; Di Benedetto, Anthony |
Publisher: |
[S.l.] : SSRN |
Subject: | Marketingmanagement | Marketing management | Rüstungsindustrie | Defence industry | B-to-B-Marketing | Business-to-business marketing |
Description of contents: | Abstract [papers.ssrn.com] |
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Konversion von Rüstungsunternehmen : ein technologie- und marketingorientierter Ansatz
Hasler, Ralf, (1995)
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Migrating from products to solutions : an exploration of system support in the UK defense industry
Kapletia, Dharm, (2010)
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Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael, (2013)
- More ...
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Successful industrial product innovation : an integrative literature review
Calantone, Roger J., (1990)
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Song, Michael, (2010)
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Calantone, Roger J., (2010)
- More ...