Defensive marketing in globally competitive industrial markets
Year of publication: |
1988
|
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Authors: | Calantone, Roger J. |
Other Persons: | Di Benedetto, C. Anthony (contributor) |
Published in: |
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business. - New York, NY : Columbia Univ., ISSN 0022-5428, ZDB-ID 281462-6. - Vol. 23.1988, 3, p. 3-14
|
Subject: | Internationales Marketing | International marketing | Außenhandel mit Industriegütern | Manufactures trade | USA | United States |
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