Definieren, Aufwerten, Erzählen : qualitative Marktforschung und die Etablierung des Mineralwassers als ein alltägliches Konsumgut (1958–2001)
Michael Zeheter
Alternative title: | Defining, enhancing, narrating : qualitative market research and the establishment of mineral water as an everyday consumer commodity (1958-2001) |
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Year of publication: |
2024
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Authors: | Zeheter, Michael |
Published in: |
Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG. - Stuttgart : Steiner, ISSN 0042-5699, ZDB-ID 200400-8. - Vol. 111.2024, 2, p. 140-169
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Subject: | mineral water | market research | marketing | Germany | consumption | soft drinks |
Saved in:
Online Resource
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | German |
Notes: | Zusammenfassung in englischer Sprache |
Other identifiers: | 10.25162/VSWG-2024-0004 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576821
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