Defining, measuring and managing consumer experiences
Annarita Sorrentino
| Year of publication: |
2020
|
|---|---|
| Authors: | Sorrentino, Annarita |
| Publisher: |
London : Routledge, Taylor & Francis Group Torino : G. Giappichelli Editore |
| Subject: | Consumer experience | Konsumentenverhalten | Consumer behaviour | Neuromarketing | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 105 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite [95]-105 |
| ISBN: | 978-88-921-3197-2 ; 978-0-367-47937-4 ; 978-1-003-03734-7 |
| Classification: | Marketing ; Betriebssoziologie, Betriebspsychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288577