Demand creation : a radical approach to the theory of selling costs
Year of publication: |
1966
|
---|---|
Authors: | Hieser, Ron O. ; Soper, C. S. |
Published in: |
The economic record : er. - Richmond, Victoria : Wiley Publishing Asia, ISSN 0013-0249, ZDB-ID 203689-7. - Vol. 42.1966, p. 384-396
|
Subject: | Markttheorie | Preis |
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