Der Einfluß von Informationsasymmetrien auf die Nachfrage umweltorientierter Kundensegmente
Year of publication: |
1998
|
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Authors: | Letmathe, Peter |
Published in: |
Betriebliches Umweltmanagement. - Wiesbaden : Gabler, ZDB-ID 1325805-9. - 1998, 1, p. 47-66
|
Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Asymmetrische Information | Asymmetric information | Öko-Produkt | Sustainable product | Theorie | Theory |
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