Der Multimediale Banking-Shop im retail banking : die Integration der Banking-Shop-Konzeption in den bestehenden Distributionsmix einer traditionellen Retailbank
Daniela Haze
| Year of publication: |
2000
|
|---|---|
| Authors: | Haze, Daniela |
| Publisher: |
Bern : Haupt |
| Subject: | Privatkundengeschäft | Personal banking | Electronic Banking | Electronic banking | Direktbank | Direct bank | Bankmarketing | Bank marketing | Schweiz | Switzerland | Direct Banking | Kiosksystem | Vertrieb | Finanzmarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 287 S Ill., graph. Darst 23 cm |
|---|---|
| Series: | Bank- und finanzwirtschaftliche Forschungen. - Bern : Haupt, ZDB-ID 1226056-3. - Vol. 316 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Thesis: | Zugl.: Zürich, Univ., Diss., 2000 |
| Notes: | Originally presented as the author's thesis (doctoral)--Universität Zürich, 2000 Includes bibliographical references (p. 277-287) kart. : DM 76.00, S 555.00, sfr 68.00 |
| ISBN: | 3-258-06211-0 |
| Classification: | Banken, Versicherungen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001480686