Deriving the hierarchy measures of green advertising using AHP analysis for a sustainable environment
Year of publication: |
2022
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Authors: | Kishor, Jugal |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 26.2022, 4, p. 438-455
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Subject: | AHP | analytic hierarchy process | green advertising | green brand name | green description | green logo | green visual | sustainable environment | AHP-Verfahren | AHP approach | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Werbewirkung | Advertising effects | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development | Umweltmanagement | Environmental management | Öko-Produkt | Sustainable product |
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