DESARROLLO DE LA CREATIVIDAD Y DE LA INNOVACIÓN EN LA FORMACIÓN EN PROYECTOS EMPRESARIALES AGROPECUARIOS.Caso: Programa Académico en Administración de Empresas Agropecuarias de la Universidad De La Salle, Bogotá, Colombia

There are many global efforts to promote the enterprise and entrepreneurial approaches andwithin them it is important to consider the role of educational institutions. The definition andimplementation of pedagogical models related to science and technology, research, creativityand innovation, are goals that must accompany the motivation and the development ofentrepreneurial skills. It is believed that, in addition to the personal strengths the entrepreneursshould have, one of the factors linked to the strengthening of its options is the design anddevelopment of entrepreneurial projects.Research programs and projects conducted at the Academic Program of Agrarian EnterprisesManagement from De La Salle University; confirm that the inclusion of pedagogicaltechniques of creativity and innovation contributes to a better formulation of entrepreneurialprojects. It follows that it is not enough to teach basic techniques for creativity and innovationbecause it is necessary to enhance the progress of the projects. The research concludes that theeducational sectors should continue working on the promotion and implementation ofcreativity and innovation, setting up permanent structures to support business initiatives.