Design-driven innovation : changing the rules of competition by radically innovating what things mean

Roberto Verganti

With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in

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Alternative title:	Design driven innovation
Year of publication:	c 2009
Authors:	Verganti, Roberto
Publisher:	Boston, Mass. : Harvard Business Press
Subject:	Innovation \| Innovationsmanagement \| Innovation management \| Management \| Führungspersönlichkeit \| Leadership personality \| Industriedesign
Description of contents:	Table of Contents [gbv.de]

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Extent:	XV, 272 S. Ill., graph. Darst. 25 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture. 0906
ISBN:	978-1-4221-2482-6 ; 1-4221-2482-7
Classification:	Forschung und Entwicklung ; Methoden und Techniken der Betriebswirtschaft ; Unternehmensführung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003782036