Designing a tool for service-dominant strategies using action design research
Year of publication: |
March 2017
|
---|---|
Authors: | Lüftenegger, Egon ; Comuzzi, Marco ; Grefen, Paul W. P. J. |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 11.2017, 1, p. 161-189
|
Subject: | Service-dominant business | Action design research | Management tool | Strategy | USA | United States | Service-Dominant Logic | Service-dominant logic | Dienstleistungsinnovation | Service innovation |
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