Designing choice experiments by optimizing the complexity level to individual abilities
Vishva Danthurebandara; Jie Yu; Martina Vanderbroek
| Year of publication: |
2015
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|---|---|
| Authors: | Danthurebandara, Vishva Manohara ; Yu, Jie ; Vanderbroek, Martina |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 13.2015, 1, p. 1-26
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| Subject: | Choice complexity | Heteroscedastic mixed logit model | Individuals' choice consistency | Sequential choice designs | Logit-Modell | Logit model | Entscheidung | Decision | Experiment | Diskrete Entscheidung | Discrete choice | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Entscheidungstheorie | Decision theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010506302