Designing marketplace literacy education in resource-constrained contexts : implications for public policy and marketing
Year of publication: |
2009
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Authors: | Viswanathan, Madhu ; Sridharan, Srinivas ; Gau, Roland ; Ritchie, Robin |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 28.2009, 1, p. 85-94
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Subject: | Indien (Süd) | Southern India | Konsumentenverhalten | Consumer behaviour | Armut | Poverty | Marktmechanismus | Market mechanism | Bildung | Education | Feldforschung | Field research |
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