Designing new business models: blue sky thinking and testing
Year of publication: |
2016
|
---|---|
Authors: | Wrigley, Cara ; Bucolo, Sam ; Straker, Karla |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 37.2016, 5, p. 22-31
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Design | Innovation | Case study | Business model | Business model canvas | Meta-models |
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