Destination brand positioning theme development based on consumers' personal values
Year of publication: |
2021
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Authors: | Kotsi, Filareti ; Pike, Steven |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 45.2021, 3, p. 573-587
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Subject: | destination marketing | travel context | destination image | positioning | brand identity | personal construct theory | Repertory Test | laddering analysis | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Markenführung | Brand management | Destinationsmanagement | Destination management | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism |
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