Destination branding case study: tracking brand equity for an emerging destination between 2003 and 2007
Steven Pike
Year of publication: |
2010
|
---|---|
Authors: | Pike, Steven |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif : Sage, ISSN 1096-3480, ZDB-ID 24150897. - Vol. 34.2010, 1, p. 124-139
|
Saved in:
Saved in favorites
Similar items by person
-
Destination branding: analysing brand equity for Queensland's coral coast
Pike, Steven, (2008)
-
Destination brand positions of a competitive set of near home destinations
Pike, Steven, (2009)
-
Repeat visitors: exploratory investigation of RTO responses
Pike, Steven, (2007)
- More ...