Destination marketing : an international perspective
edited by Metin Kozak and Nazmi Kozak
| Year of publication: |
2016
|
|---|---|
| Other Persons: | Kozak, Metin (contributor) ; Kozak, Nazmi (contributor) |
| Publisher: |
London : Routledge, |
| Subject: | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Internationales Marketing | International marketing | Welt | World |
| Description of contents: |
pt. 1. Destination image -- pt. 2. Destination branding -- pt. 3. Supporting elements of destinations -- pt. 4. Models of destination marketing and competiveness.
|
Online Resource
| Extent: | 1 online resource (xx, 192 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-315-72005-0 ; 978-1-317-51779-5 ; 978-1-317-51780-1 ; 978-1-138-85589-2 ; 978-1-138-59225-4 |
| Other identifiers: | 10.4324/9781315720050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013181973