Determinants and benefits of global strategic marketing planning formality
Year of publication: |
2000
|
---|---|
Authors: | Chae, Myung‐Su ; Hill, John S. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 17.2000, 6, p. 538-563
|
Publisher: |
MCB UP Ltd |
Subject: | International marketing | Marketing strategy | Marketing planning | Multinationals |
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