Determinants of children's attitudes towards “advergames”: the case of Mexico
Year of publication: |
2008
|
---|---|
Authors: | Hernandez, Monica D. |
Published in: |
Young Consumers. - Emerald Group Publishing Limited, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 9.2008, 2, p. 112-120
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Mexico | Children (age groups) | Advertising | Video games | Attitudes |
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