Determinants of Consumer Buying Behaviour : An Empirical Study of Private Label Brands in Apparel Retail
Year of publication: |
2017
|
---|---|
Authors: | C V, Krishna |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Einzelhandel | Retail trade | Markenführung | Brand management | Bekleidung | Clothing | Textilhandel | Textile distribution | Markenartikel | Brand |
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