Determinants of customer price sensitivity: an empirical analysis
Year of publication: |
2016
|
---|---|
Authors: | Dominique-Ferreira, Sérgio ; Vasconcelos, Helder ; Proença, João F. |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 30.2016, 3, p. 327-340
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer preferences | Price elasticity | Price sensitivity | Bundling strategies | Insurance sector |
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