Determinants of loyalty in destination branding : perspective from supply side
Year of publication: |
2024
|
---|---|
Authors: | Chao, Emmanuel |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2322777, p. 1-15
|
Subject: | Local residents' engagement | loyalty in destination branding | destination brand identity | destination identification | Markenführung | Brand management | Destinationsmanagement | Destination management | Beziehungsmarketing | Relationship marketing | Tourismusmarketing | Tourism marketing | Markenimage | Brand image |
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