Determinants of motion picture box office and profitability: an interrelationship approach
Year of publication: |
2007
|
---|---|
Authors: | Hennig-Thurau, Thorsten ; Houston, Mark ; Walsh, Gianfranco |
Published in: |
Review of Managerial Science. - Springer. - Vol. 1.2007, 1, p. 65-92
|
Publisher: |
Springer |
Subject: | Movie marketing | Inter-factor relationships | Movie stars | Reviews | Awards | Path analysis |
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