Determinants of personal factors in influencing the buying behavior of consumers in sales promotion : a case of fashion industry
Year of publication: |
2017
|
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Authors: | Fazal ur Rehman ; Rosman Bin Md Yusoff ; Shafie Mohamed Zabri ; Fadillah Binti Ismail |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 18.2017, 4, p. 408-424
|
Subject: | Consumer behaviour | Sales promotion | Fashion industry | Personal factors | Konsumentenverhalten | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Verkaufsförderung |
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