Determinants of prices in an online marketplace
Year of publication: |
2011
|
---|---|
Authors: | DiRusso, David J. ; Mudambi, Susan M. ; Schuff, David |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 20.2011, 5, p. 420-428
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Pricing | Premium pricing | Brands | Logos | Information governance | Customer service management | Reputation (online seller reputation) |
-
Umbrella brand price premiums: effects of compatibility, similarity, and portfolio size
Liu, Xin, (2011)
-
Brand+beauty+utility=property value
Roulac, Stephen E., (2007)
-
Superstitious beliefs in consumer evaluation of brand logos
Jian Wang, Yong, (2012)
- More ...
-
Determinants of prices in an online marketplace
DiRusso, David J., (2011)
-
Determinants of prices in an online marketplace
DiRusso, David J., (2011)
-
What makes a helpful online review? : a study of customer reviews on Amazon.com
Mudambi, Susan M., (2010)
- More ...