Determinants of reputation of leading Spanish financial institutions among their customers in a context of economic crisis
Year of publication: |
2014
|
---|---|
Authors: | Ruiz, Belén ; Esteban, Águeda ; Esteban, Águeda ; Gutiérrez, Santiago |
Published in: |
BRQ Business Research Quarterly. - Barcelona : Elsevier España, ISSN 2340-9436. - Vol. 17.2014, 4, p. 259-278
|
Publisher: |
Barcelona : Elsevier España |
Subject: | Corporate reputation | Loyalty and word of mouth | Financial institutions | Economic crisis | Partial least squares |
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