Determinants of the brand equity
Year of publication: |
2005
|
---|---|
Authors: | Atilgan, Eda ; Aksoy, Şafak ; Akinci, Serkan |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 23.2005, 3, p. 237-248
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand equity | Brand loyalty | Brand awareness | Linear structure equation modelling | Drinks | Turkey |
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