Determining Consumer Satisfaction through Benefit Profiling
Investigates the measurement methods of consumer satisfaction which has not been a topic for agreement. Discusses the development and exploratory use of a benefit profiling scheme, designed to recognize the complexity of satisfaction. Suggests that this is a particularly useful approach for the service or luxury products sectors. Bases the work on a survey into leisure‐time pursuits.
Year of publication: |
1979
|
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Authors: | Howes, Douglass K. ; Ardt, Johan |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 13.1979, 8, p. 284-298
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Benefits | Customer satisfaction | Measurement | Leisure industry |
Saved in:
Online Resource
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