Determining the causal relationships that affect consumer-based brand equity
Year of publication: |
2015
|
---|---|
Authors: | Torres, Pedro Marcelo ; Augusto, Mário Gomes ; Lisboa, João Veríssimo |
Other Persons: | Ross Brennan and Professor Sue Halliday, Dr (ed.) |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 33.2015, 6, p. 944-956
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand equity | SEM | Brand loyalty | Perceived quality | Brand awareness |
-
Torres, Pedro Marcelo, (2015)
-
The impact of word of mouth on brand equity : a case study from the sportswear market in Vietnam
Tran Trung Vinh, (2021)
-
Ethical dimension of customer-based brand equity
Datta, Biplab, (2017)
- More ...
-
Torres, Pedro Marcelo, (2015)
-
E-commerce strategies and corporate performance : an empirical investigation
Torres, Pedro Marcelo, (2014)
-
STRATEGIES EMPLOYED BY E-COMMERCE FIRMS IN PORTUGAL:AN EMPIRICAL INVESTIGATION
Torres, Pedro Marcelo, (2011)
- More ...