Developing a sucessful small business advertising program : an MBO approach
Year of publication: |
1982
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Authors: | Lincoln, Douglas J. ; Naumann, Earl |
Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 20.1982, 2, p. 28-38
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Subject: | Betriebsgrösse | Werbungsbetrieb | Betriebsführung |
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